PSA Commercial Point Value 30
What is a PSA commercial?
A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness, changing public attitudes and behavior towards a community issue.
What should my commercial contain?
You will be making a 30-60 second commercial to raise awareness on your issue and call your peers to action. Prior to filming your PSA please get a storyboard approved.
Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
How can I make my commercial?
To film your PSA use a cell phone or other electronic device you have access to. If you have an issue getting a device to use, please talk to one of your instructors for assistance.
The first step is writing a quick script. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
Next, is creating a storyboard that gives an overview of the action. There is a lot of free story-boarding software available online, additionally you can use storyboard paper to manually create a story board.
Storyboard That
Storyboard Template
Once you have your raw footage you will need to edit it. The links below lead to some free video editing software.
Google Slides
Youtube
The first step is writing a quick script. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
Next, is creating a storyboard that gives an overview of the action. There is a lot of free story-boarding software available online, additionally you can use storyboard paper to manually create a story board.
Storyboard That
Storyboard Template
Once you have your raw footage you will need to edit it. The links below lead to some free video editing software.
Google Slides
Youtube